Design that ships, not slides.
Transform complex AI into intuitive products. We deliver UX, design systems, and marketing sites that engineers can pick up the next morning.
Type
Colour
Components
Who we help
We partner with teams at critical design inflection points.
Early-stage AI
The model is brilliant. The interface looks like a science project.
Scaling teams
Engineers are guessing at margins because there's no system.
Launching soon
Need a marketing site that explains complex tech simply.
Rebranding
Outgrown the template and need a premium visual identity.
What we deliver
The design foundation that gets your product into users' hands.
Product UX
End-to-end flows for SaaS, dashboards, and AI surfaces — research to ship-ready specs.
- User flows & journeys
- Hi-fi UI for every state
- Motion + interaction specs
Design systems
Tokens, components, and documentation that engineers actually want to use.
- Token architecture (Figma + code)
- Component library with states
- Usage docs + governance
Marketing sites
Landing pages and product narratives built to convert. Copy, motion, craft in one pass.
- Hero & narrative architecture
- Conversion-focused page craft
- Animation + scroll choreography
Brand identity
Visual identity for AI-native companies. Logo, type, voice, and the system around them.
- Wordmark & symbol
- Type & colour system
- Brand guidelines + assets
How we work
From a vague brief to a working file in five steps.
Discover
Stakeholder calls, audit of what exists, and the questions worth answering.
Frame
User flows and wireframes — quick, ugly, and right before they're pretty.
Design
Hi-fi UI, motion specs, and the small details that make a product feel solved.
System
Tokens, components, and rules so the next ten screens take a tenth of the time.
Handoff
Working files, clean specs, and pairing with engineers through the build.
What’s in the file
Hand it to engineering and leave on holiday.
Every project ships with the same baseline: a navigable Figma file, tokens and components your stack can consume, and a real handoff session with the people who'll build it.
- Annotated Figma file, organised by feature
- Token sheet (colour, type, spacing, radius, motion)
- Component library with every state mapped
- Motion specs — durations, easings, sequencing
- Responsive specs from 320 to 1920+
- Dev handoff session with your engineers
from kickoff to a usable Figma file
of components shipped with tokens, states, and docs
designing, prototyping, and pairing with eng
Let's talk about what's next
Tell us where you're headed and what's in the way.
You'll get a concrete take, not a sales pitch.
Connect
Couwed on LinkedIn